The Vietnamese-based mobility operator Green SM has officially commenced operations in the European market, launching a new taxi service in Copenhagen. This expansion represents a significant strategic milestone for the company, as it seeks to introduce its sustainable transportation model to the Nordic region using a proprietary fleet of VinFast electric vehicles.

According to Electrek, this launch marks the first time Green SM has established a presence outside of its home market. By utilizing company-owned VinFast EVs, the service aims to compete with existing ride-hailing and taxi platforms in Denmark by emphasizing a zero-emission footprint and high service standards. The move into Copenhagen serves as a testing ground for the company’s broader international ambitions, reflecting a growing trend of Asian mobility firms targeting European cities to accelerate the adoption of electric transit.

Local authorities and consumers in Denmark are monitoring the entry of this new fleet as the city continues to refine its green transport infrastructure. While the market for ride-hailing in Europe remains highly competitive and strictly regulated, the integration of dedicated EV fleets is increasingly viewed as a viable solution for reducing urban congestion and carbon outputs. Green SM has indicated that it intends to monitor operational performance closely before considering further expansions into additional European territories.