The e-bike company Also, which operates as a spinoff entity with ties to the electric vehicle manufacturer Rivian, has announced that it is preparing to commence shipping its long-awaited products to customers. The transition from development to distribution follows a series of setbacks that hampered the company’s original operational schedule over the past several months.

While the startup has maintained a low profile regarding its specific technical specifications, the movement toward final delivery indicates a significant milestone in its product roadmap. According to Rivian, the collaboration and organizational separation were designed to allow the startup to focus on lightweight electric mobility solutions, distinct from the heavy automotive focus of its parent company. Industry analysts suggest that this shift into the micromobility space could provide a strategic advantage for the brand as consumer demand for alternative urban transportation continues to climb.

The venture has navigated a complex production landscape characterized by supply chain pressures and design refinements common among hardware startups entering the transportation sector. With the upcoming rollout, Also aims to establish a foothold in the competitive electric bicycle market by leveraging engineering expertise and brand positioning associated with the broader electric mobility ecosystem. As the company begins the fulfillment process, stakeholders will be monitoring early product reviews and unit reliability to gauge the long-term viability of this spinoff in the wider electrification movement.